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LETS FACE IT...
The Who Matters when it comes to digital marketing success.
Struggling with this outcome?
You’re dealing with constant team turnover. Key strategists come and go, leaving you with disrupted campaigns and inconsistent results.
You’re paying for outdated pricing models. Percentage-of-media spend fees don’t align with the effort required, inflating your costs without adding value.
You’re realizing the “master of none” problem. While your agency claims to do everything, it’s becoming clear that spreading expertise too thin means no one is truly a specialist where it matters most.
You’re not benefiting from shared insights. Agencies rarely share ideas or learnings from the clients they work on, leaving valuable innovations and strategies untapped.
Don't worry, we can help!
LET'S FACE IT
The Who Matters when it comes to digital marketing success.
Selina Eizik, CEO
Michael Bruh, President
Meet Us
The Who Matters is a revolutionary digital marketing agency designed for Fortune 1000 companies tired of the traditional agency model.
We believe that success doesn’t come from tools or processes alone—it comes from the who. That’s why we’ve reimagined the way digital marketing works. Our model prioritizes
1) stability with all-star talent, bringing proven experts who take full ownership of your strategy and results and incentivizing them on your contract length and enabling cross industry collaboration
2) aligned value with transparent pricing that aligns effort with value, ensuring you always know where your investment is going.
3) singular focus on the big two - in paid media on Google and Meta—the two most powerful advertising platforms for reaching targeted audiences and driving measurable results.
By fostering collaborative innovation, we uncover fresh ideas and actionable strategies that drive results. It’s not just a new way of working—it’s the smarter way to maximize your ROI, driven by the right people for the job..
At the end of the day, it’s all about helping my clients navigate the next chapter of their lives. If you’re looking to maximize your home’s potential or just want to discuss the possibilities, I’m here to guide you every step of the way.
Mission
To redefine the agency-client relationship by prioritizing exceptional talent, transparency, and alignment. We exist to empower Fortune 1000 companies with a revolutionary model that delivers consistent results, fosters long-term partnerships, and maximizes ROI. Our mission is simple: connect the right people to achieve extraordinary outcomes.
Vision
To transform the digital marketing landscape for Fortune 1000 companies by creating a world where brands work directly with empowered, top-tier talent. Our vision is a future where transparency, alignment, and innovation replace outdated agency models, putting control back in the hands of clients and the all-stars driving their success. Together, we’re redefining what’s possible in digital marketing.
Does this sound familiar?
Your agency team keeps changing, leaving you with inconsistent results and disrupted campaigns. Our model prioritizes stability by pairing you with all-star ownership—proven experts who take full ownership of your strategy and results. Instead of standard weekly account team meetings, we offer All-Star Collaborations, where you gain insights and perspectives from multiple top-tier professionals across industries, ensuring your campaigns are always innovative and optimized.
You’re stuck paying percentage-of-media fees that reward inefficiency and don’t reflect actual effort. We prioritize aligned value with transparent pricing, ensuring your investment aligns with the work being done. With clear fixed costs for branded and non-branded campaigns, you’ll always know where your dollars are going.
You’re underwhelmed by agencies that try to do it all but master none. Our singular focus is on the big two—Google and Meta. These are the most powerful advertising platforms for reaching targeted audiences and driving measurable results, and we’ve built unmatched expertise to maximize their potential.
We solve these challenges by bringing stability, alignment, and singular focus to your digital marketing—helping you achieve consistent, measurable ROI.
The Three Pillars of Our Revolutionary Agency Model
We’ve built our approach on three foundational pillars that redefine what a digital marketing partnership should look like:
Unmatched Stability, No Compromises.
Work directly with a dedicated Managing Director—an elite professional who combines account management and strategic execution. Your MD takes full ownership of your campaigns, ensuring stability, consistency, and results through hands-on expertise and monthly All-Star Collaboration sessions.
Aligned Value: Effort the Reflects Investment
Fixed-cost pricing separates branded and non-branded campaigns, aligning what you pay with the effort required. No inefficiencies, no hidden fees—just clarity and value that maximize your ROI.
Singular Focus: Mastering the Big Two.
We specialize exclusively in Google and Meta ads, delivering unmatched expertise on the platforms that matter most. By eliminating distractions, we ensure your campaigns achieve optimal performance and measurable growth.
What we offer
Stellar Agency Services in a Revolutionary Model
Adwords and Meta Management
We specialize in maximizing performance on the two most powerful ad platforms. Our experts handle everything from strategy to execution with precision.
Google Ads: Search, Display, Shopping, Video
Meta Ads: Facebook and Instagram
Campaign, ads, keywords optimization
Budget allocation and management
Ad copy and landing pages
Your ads and landing pages work together to drive results. We create cohesive campaigns that ensure consistency and maximize conversions.
Custom ad creative development
High-performing landing page designs
A/B testing for continuous improvement
Seamless ad-to-page alignment
ANALYTICS AND REPORTING
We provide detailed insights into your campaign performance, giving you clear visibility into ROI and actionable data for optimization.
Transparent reporting dashboards
Conversion tracking setup
Real-time performance analytics
Actionable recommendations for growth
IT'S ABOUT TIME FOR A NEW WAY...
From revolving door of agency staff to all-star talent you can trust.
From unknown faces to a dedicated partner every time.
IF YOU ARE STILL USING THE SAME OLD AGENCY MODEL...
LEARN ABOUT THE GAME CHANGING MODEL THAT EVERY BRAND NEEDS TO SUCCEED IN 2025
Client
TESTIMONIALS
John D., CMO, Fortune 500 Company
Instead of dealing with rotating account teams, we have a dedicated Managing Director who knows our business inside and out. Their expertise in Google and Meta ads is unmatched, and the consistency they bring has led to our best campaign results yet.
Sarah M., VP of Marketing, Global Retail Brand
The fixed-cost pricing model was a breath of fresh air. No more surprises or inflated fees tied to media spend—we know exactly where our dollars are going, and the ROI speaks for itself. It’s clear they value transparency and aligning their goals with ours.
Mark L., SVP of Marketing, Financial Services
Finally, an agency that ties their success to ours. The Managing Directors truly own the process, and we can see the difference in how much they care about our results. It’s a partnership, not just a service.
GET YOUR CUSTOM STRATEGY
plus an ROI assessment!
The Who Matters
Founded by Top Awarded Marketers
Digital Marketing since 2001
Copyright 2025
All Rights Reserved.